Expanding Reach, Enhancing Conversions: A Ethics and Compliance Firm’s Lead Generation Success
Social media marketing
About the Project.
Lead generation is no longer just the prerogative of performance marketing.
Add organic brand building to the mix, and it becomes a game-changer for building credibility.
Plug in the founder’s thought leadership profiles, and the dynamism is unparalleled.
Blend it all with SEO, social media, and personal branding—a recipe for B2B digital marketing success.
At Flurrish, this philosophy was the foundation of our strategy for EthicsIndia- a Legasis Company. As a company championing ethical workplace cultures, their mission aligns with progressive business practices. They sought our expertise to expand their reach, engage the right audience, and promote
their flagship Certified Compliance and Ethics Professional Course across India.
We delivered a multi-faceted strategy encompassing LinkedIn B2B marketing, SEO, and organic social
media marketing, seamlessly integrating founder branding with tactical lead generation.
Category
SOCIAL MEDIA MARKETING
Our Strategic Approach
To achieve EthicsIndia’s goals, we crafted an integrated B2B digital marketing strategy that brought together multiple touchpoints for maximum impact.
1. Founder Personal Branding
The founder’s profile became a cornerstone of the strategy. By highlighting thought leadership through authentic posts, articles, and commentary on ethical
practices, we built credibility and trust. This approach positioned the client
as not just a service provider but a trailblazer in compliance and ethics.
2. LinkedIn B2B Marketing Campaigns
LinkedIn was our primary platform for lead generation. We generated a steady stream of qualified leads by:
- targeting the right audience through detailed audience segmentation.
- crafting engaging ad creatives that addressed pain points and value propositions.
- optimizing campaigns based on performance data.
These campaigns complemented the broader narrative established by the founder’s profile, amplifying reach and conversions.
3. SEO to Boost Discoverability
We optimized the client’s website and flagship course landing pages with
high-ranking, relevant keywords like business ethics training, and compliance
certification in India. This effort drove organic traffic and enhanced their
visibility in search engine results.
4. Organic Social Media Marketing
Through engaging and consistent content across platforms, we reinforced the brand persona. Key themes included:
- success stories of past course participants.
- industry insights into compliance and ethics.
- interactive posts that sparked conversations about ethical workplace practices.
This content was designed to complement paid campaigns and SEO efforts, creating a well-rounded digital presence.
5. Integrated Content Strategy for the Flagship Course
To promote their Certified Compliance and Ethics Professional Course, we adopted a comprehensive approach:
- social media posts and blogs emphasized its benefits and unique features.
- the founder’s posts provided authentic endorsements and insights into the course.
- landing pages optimized for conversions ensured a smooth user journey.
The Results
Our tailored B2B social media marketing and LinkedIn B2B marketing strategy achieved measurable success:
- Qualified Leads: We hit the target enrollment numbers for the flagship course and expanded EthicsIndia’s lead pool with high-quality data for future cross-selling.
- Enhanced Credibility: The founder’s personal branding elevated the company’s authority in the compliance and ethics domain.
- SEO Growth: Increased website traffic and improved keyword rankings for their primary and secondary services.
- Engagement Metrics: Organic social media posts generated higher-than-average engagement, fostering a stronger connection with the target audience.
Conclusion
At Flurrish, we don’t just generate leads—we build brand stories. For this client, it meant creating a harmonious blend of B2B digital marketing, social media marketing, and thought leadership. The result? A digital strategy that not only delivered results but also strengthened their position as a leader in ethical workplace practices.
